Yesterday I attended a presentation by Edsel Charles of Market Graphics Research Group; www.mgresearch.net; in Franklin, TN. This is the second largest Market Research Group in the US and provides market research data to the Federal Reserve Bank among others. Among the topics discussed was the fact that Baby Boomers are unable to find what they want to “move-down” into. In an overbuilt market, which is working to correct itself and making some positive strides in that direction, there is no overbuilding in what either seniors moving down or Baby Boomers are seeking. According to the statistics that Edsel presented yesterday, the average Baby Boomer’s dream house would be somewhere between 2700 and 4100 square feet on one level. The most important area of the home would be a social living area/ kitchen that is functional, open, and beautiful (sounds good to me so far). The master bedroom area is another area needing special treatment preferably with an access to outdoor deck and garden area. A private library area for the lady of the house suitable for entertaining was high on the list. And according to Edsel the male Baby Boomer in the family’s fantasy would include an oversized garage with a wet bar, full bath and a dog bath area. Baby Boomers, What do you think? Is this what you are looking for?

Posted By: Frances Garner

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